Currently, I am preparing a presentation about optimizing apps for the Google Play Store. It is an interesting topic and still in its early stages. Unlike SEO for websites, it doesn’t seem to be affected by some page-rank algorithm. Instead the main focus is on keywords and, of course, the ratings of an application.

There is a series of articles about all the optimization topics on droid-blog.net. I highly recommend reading them.

The strong keyword-dependency sometimes leads to unexpected search results. My game laska, for example, is the online strategy game champion (of the world):